New Radiohead Video
Always pushing the envelope…
In an unprecedented and exclusive collaboration, MTV EXIT (End Exploitation and Trafficking) Campaign and Radiohead have partnered to produce a music video for Radiohead’s track “All I Need” off the album In Rainbows.
The collaboration represents an innovative and creative example of fusing musical content with MTV’s pro-social messaging. The “All I Need” video is being released globally across all platforms, and will potentially be seen in 560 million households worldwide.
The “All I Need” video was filmed in Australia by Oscar-winning Cinematographer, John Seale (The English Patient, Cold Mountain ), and award-winning director, Steve Rogers. It provides insight into the realities of trafficking, emphasizes that everyone plays a role in the issue, and provides a link to information about how to help end exploitation and trafficking. The video itself is shown in split screen: one side depicting a day in the life of a young child from an affluent, developed area; the other showing the day in the life of a child being forced to work in a sweatshop.
This is a very powerful piece, let us know your thoughts – Toronto Unplugged
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