Is buying Yahoo the best way to spend $44.6 Billion | Microsoft & Yahoo proposed merge
Bit offbeat but big industry news… 
Trailing badly in the lucrative business of online search marketing, Microsoft announced a bid to acquire Yahoo! for a staggering 44.6 Billion.
Google continues to dominate the online landscape with strategic acquisitions, added revenue streams and presence virtually everywhere. In order for anyone to rival Google, they’ve got to find a way to get huge presence and max out the potential of it.
So if you’re Microsoft, is this the best way to spend 44.6 Billion dollars? How will Microsoft maximize the potential of Yahoo? What is a shortlist of companies that you could buy in tandem for almost 45 Billion?
Both Microsoft and Yahoo! are trying always looking play more in the business of online music…this merger may bring out the best in some of their current resources.
2 Comments
We need to see some real innovation in search. The search market already belongs to just 5 players and this is the first signal that there will be even more consolidation.
The best cure for monopolies though is innovation. I’d look to emerging Search startups like ManagedQ.com
They’ve got something that actually looks like its capable of delivering a quality search experience to rival goog or ms or yahoo.
Good points. Consolidation is imminent – there will multi-million and multi-billion dollar aquisitions.
ManagedQ is an emerging player that is likely just ripening before it’s picked.
If Microsoft wants to run at Google, it needs to find a way to get traction with something that people will gravitate to – something new and improved, something more available or as you’ve mentioned, something demonstrating real innovation.